Bud Caddell: Who says the future needs ad agencies?

I love a bit of heretical thought and Bud Caddell has delivered a blog-post with spades of the stuff by posing the question: ‘Who says the future needs an advertising agency?’

Craftily controversial headlines often disappoint with their dry status quo conclusions – but not Bud’s. This is a really sharp opinion piece about the future of the ad agency model and its relevance in a fragmenting media world. Well worth a read.

Err. That’s it.

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