There’s been a good deal of attention paid to the spoof BP public relations tweets at BPGlobalPR over the past few days.
To be honest, I tend towards the view that it’s a cheap shot to satirise the environmental catastrophe that has engulfed (sorry for the pun) BP – never mind the commercial crisis that it has created.
Despite being less than enamoured with the motivation of the BPGlobalPR idea, I did find the thinking of the guy behind the tweets – Leroy Stick – fascinating.
He has penned a post at Gizmodo (thanks to Marci Ikeler for tweeting the link at @marciikeler by the way) explaining what motivated him. His perspective on brands and their relationship with wider society is really interesting.