What’s eating Leroy Stick?

There’s been a good deal of attention paid to the spoof BP public relations tweets at BPGlobalPR over the past few days.

To be honest, I tend towards the view that it’s a cheap shot to satirise the environmental catastrophe that has engulfed (sorry for the pun) BP – never mind the commercial crisis that it has created.

Despite being less than enamoured with the motivation of the BPGlobalPR idea, I did find the thinking of the guy behind the tweets – Leroy Stick – fascinating.

He has penned a post at Gizmodo (thanks to Marci Ikeler for tweeting the link at @marciikeler by the way) explaining what motivated him. His perspective on brands and their relationship with wider society is really interesting.

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