Monocle’s Soft Power Survey 2013

Monocle’s published it’s fourth annual Soft Power Survey – a topic that’s fascinated me ever since I listened to Professor Joseph Nye speak on the topic at the RSA in London in 2011 – and Germany’s toppled the UK from its top spot.

Produced in conjunction with the Institute for Government, Monocle’s survey asks which countries ‘best attract favour from other nations through culture, sport, cuisine, design, diplomacy and beyond’. In other words: beyond the bullets, economic sanctions and so on, who packs a soft-centred punch?

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