One small tweet for Man…

860849939_372fe710c8It’s amazing how much Apollo Eleven’s legendary mission to the moon continues to capture the imagination of people.

For those of us who weren’t quite born – or were too young to remember – it’s hard to imagine what it must have been like to follow the Lunar mission from the TV and radio coverage on Earth.

Twitter may not be everyone’s cup of tea, but the idea of tweeting the progress of the mission in real time is simply brilliant.

That’s just what @apolloeleven is broadcasting: a stream of tweets that replicates communication between Mission Control and the commander module in real-time on the 40th anniversary of the event.

It’s a great application of Twitter; I just love the way technology like that can be applied to bring historical events to life.

The reality that shocked the City: There are teenagers.

Picture by Mickey van der Stap

Surely I am not the only one who barely batted an eyelid with the news that teenagers consume different kinds of media, in different ways and tend to be inclined towards patterns of consumption that differs from adults?

In fact, I’m still trying to work out why the research note by 15-year-old Matthew Robson caused such a furore. Perhaps it was because it was published by Morgan Stanley?

And, if that’s the case, then the real story is that Morgan Stanley employees are so chained to their desks that those with kids clearly don’t spend as much time with them as they might like.

Continue reading “The reality that shocked the City: There are teenagers.”

Anyone for Pogo?

I posted a link to Pogo in a tweet a couple of weeks ago but think he deserves a post on the blog.

Aside from the fact that I have a personal preference for the kind of music he is creating, what I also love is his ability to take something as ubiquitous as speech and, by layering more and more excerpts of dialogue one upon the other woven together with a bass line and melody, transforms it into something extraordinary.

(Glancing back to my ‘Something for the weekend’ post a couple of weeks ago, I spy a theme emerging here.)

Pogo himself modestly says: ‘The track is composed of a sine wave bass, custom drum sequences, and sounds recorded from the Disney film ‘Mary Poppins’.

I consider the man from Perth, Australia, to be an artist of real skill; his compositions just happen to be painted in sound and video.

There’s more from Pogo at his YouTube. I recommend it if you need a dose of uplifting optimistic idealism as part of the daily grind.

Consumers 0 – 1 Financial Services Industry (FT)

If you had the faintest hope that the banking crisis might be a catalyst for a new style of respectful conversation between the financial services industry and the consumers of its products and services, then it’s likely they’ve been dashed.

Because, last Thursday, the UK’s City watchdog – the Financial Services Authority (FSA) – published a proposed set of new rules that will determine how you are able to purchase investment products from 1 January 2013. (So if you have an ISA or a personal pension or investment bonds etc., this affects you.)

Continue reading “Consumers 0 – 1 Financial Services Industry (FT)”

What’s changing, simply expressed

It seems to me that plenty of people I meet in brand communication roles find pinpointing the effects of the transition from promotional communication to communicative promotion pretty vexing.

After all, everything you learned up until this point is being turned on its head because of the profound effect of technology. Technology that brings with it new and exciting possibilities to create engaging interaction with consumers of your products or services.

What used to be black and white for some, is now messy, fuzzy and organic; old rules make way for new parameters, and stuff just isn’t as linear as it used to be.

That’s why I love this slidedeck by Paul Isakson. It simply expresses what’s happening and what’s likely to happen in future to shape the design of engaging brand communication.


Man bites dogma – Round Two

The comment added by BSkyB’s David Wheeldon to the ‘Man bites dogma’ Pay Per View (PPV) post sparked something of a surge to the blog yesterday.

David’s comments draw attention to the dilemma facing publishing and content producers: How an earth do we monetize and protect the distribution of content when free access has become ubiquitous with the advance of the web?

In many respects the debate isn’t about monetization of content but of its distribution. That’s because technology has turned traditional distribution models inside out and, ironically, media brands have been an active participant in this revolution. The net effect (no pun intended) is the distinct prospect that it is the owners of distribution technology, and not the providers of the content, that will seize the lions share of the ‘value chain’.

Today’s media owners will become disintermediated themselves; they will lose the power to monetize content distribution and be subject to distribution by new participants with new models of distribution – like Google.

The Guardian’s Media Talk podcasts in both the UK and US have served up some interesting debates in recent weeks.This link to Media Talk UK discusses the potential introduction of a ‘paywall’ at Sunday Times, while its US cousin Media Talk US digs into the issue of a potential content cartel in the US.

Today, you can link and listen free of charge. In future, you may not. And that’s why this debate is going to roll and roll…