Now I don’t claim to be any kind of guru as far as the seismic activity of the tech world is concerned. But, as a punter, I already like the look of the new Twitter interface design.
By enabling users to weave together threads of additional content more easily – and by allowing that content to be gathered together on one screen – Twitter is bringing to life the idea of personal content curation in a really elegant way.
If the interface works as smoothly as the blend of words and imagery in the rather nice video preamble to the announcement, then Twitter may well be onto a winner.
I may be jumping the gun here but Twitter appear to be taking a leaf out of Apple’s book as far as interaction design is concerned.
It appears to be offering a really elegant way to curate your own content – less clunky than Facebook and less data-crunchingly workmanlike than Google.
I hope that a renewed stability of the platform emerges in tandem with an effortlessly easy interface. If it does, this could be a really significant milestone in the consumption of content.
There’s been a good deal of attention paid to the spoof BP public relations tweets at BPGlobalPR over the past few days.
To be honest, I tend towards the view that it’s a cheap shot to satirise the environmental catastrophe that has engulfed (sorry for the pun) BP – never mind the commercial crisis that it has created.
Despite being less than enamoured with the motivation of the BPGlobalPR idea, I did find the thinking of the guy behind the tweets – Leroy Stick – fascinating.
He has penned a post at Gizmodo (thanks to Marci Ikeler for tweeting the link at @marciikeler by the way) explaining what motivated him. His perspective on brands and their relationship with wider society is really interesting.
I love a bit of heretical thought and Bud Caddell has delivered a blog-post with spades of the stuff by posing the question: ‘Who says the future needs an advertising agency?’
Craftily controversial headlines often disappoint with their dry status quo conclusions – but not Bud’s. This is a really sharp opinion piece about the future of the ad agency model and its relevance in a fragmenting media world. Well worth a read.
Err. That’s it.
Despite its title, I’d argue that Marci Ikeler‘s slidedeck on trends in advertising – a pick of the day at Slideshare last week – articulately makes the case for the prosecution on the future of marketing communication in general – for any business of any size.
There are a lot of presentations and opinions swirling around the web that bang on about the technology, but not that many which are sufficiently insightful to help you understand the consequences. For me, that’s what distinguishes a strategist who ‘gets’ the tactics from the rest. (But then, that’s why Marci Ikeler is director of digital strategy at Publicis New York isn’t it?)
Marci neatly distills the issues down to three areas for concentration: sociability, content and interactivity. What’s more, she amplifies her point by pointing out trends that are illustrative of each – hence, this really interesting presentation.
Anyway, take a look. And follow Marci on Twitter
These are visuals that I posted to Slideshare and at MRM over the weekend that was put together for a presentation I delivered last week to a group of independent financial advice (IFA) business leaders. The issue I was asked to address was ‘How to build an IFA brand’. The visuals suggests what to concentrate on to build a brand – any brand – these days.
Undoubtedly the media world just experienced a truly significant episode.
The decision by Trafigura’s legal firm, Carter-Ruck, to withdraw its opposition to The Guardian’s right to report the details of a question in the UK Pariament is – of course – important, but it would be a mistake to suggest that Twitter won the day.
What Twitter and – no doubt – other social media channels have managed to do was vital on two fronts: First, in highlighting the Trafigura issue in the first place and, second, delivering the means to galvanise mass opinion at an alarming speed.
Continue reading “Was it Twitter wot won it?”
It seems to me that plenty of people I meet in brand communication roles find pinpointing the effects of the transition from promotional communication to communicative promotion pretty vexing.
After all, everything you learned up until this point is being turned on its head because of the profound effect of technology. Technology that brings with it new and exciting possibilities to create engaging interaction with consumers of your products or services.
What used to be black and white for some, is now messy, fuzzy and organic; old rules make way for new parameters, and stuff just isn’t as linear as it used to be.
That’s why I love this slidedeck by Paul Isakson. It simply expresses what’s happening and what’s likely to happen in future to shape the design of engaging brand communication.
No doubt about it, Google Wave has the potential to reinvent the art of electronic conversation.
In fact, at the risk of peaking in admiration too soon, I’d suggest that Wave is at least as significant as the printing press.
Continue reading “Waving not drowning (and other cliches)”