A piece from The Guardian today that caught my eye: journalist Jonathan Jones claims Pope Francis ‘has renovated a damaged brand not in years, but months’.
And how is this miracle being accomplished? Probably by not attempting to ‘renovate a damaged brand’.
In fact, the universal truth lying at the heart of this epiphanic repositioning of Catholicism appears to rest in the final sentence of the article: ‘Do and say what you believe.’
The idea that Pope Francis has ‘renovated the brand’ is a bit of a stretch.Continue reading “The kind of unspun Papal spin that couldn’t be spun by PR spinners”